Approximately 88 out of every 100 people that walk into a gym claim that they want to lose weight.
So they say, at least.
When I sit down with such a person, the claim usually comes after I ask my standard opening question: "How can I help?"
The person usually says something like "Well, I'd like to lose some weight."
Occasionally, he or she will even jump headfirst into "what is the best weight loss exercise?"
Here, I have to make a choice. I have a client that is potentially vulnerable, eager and willing client in front of me. Do I exploit those things for a quick sale? Do I take the opportunity to lecture the client on my vast knowledge of weight loss strategies and success stories?
I cannot do either of those things. I take a different approach.
"I understand where you're coming from - I've been there myself - and I appreciate your question. I hope this doesn't sound like a silly question, but what do you mean by 'lose weight'?"
The surface of meaning has now been scratched.